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COOOP
3 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
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Callie van der Merwe
7 min read
Design comes last: The key to unlocking highly successful hospitality venues.
Designing hospitality spaces with neuroscience and behaviour in mind creates emotionally engaging, profitable, and highly desired venues.


Callie van der Merwe
3 min read
EnviroHacking 2025: Shape Your Surroundings, Shape Your Future.
2025 is the year of transformation. Use envirohacking—small changes in your space—to influence behaviour and achieve your goals effectively


Callie van der Merwe
2 min read
A Visible Briefcase Can Increase Competition.
A briefcase in sight can unconsciously trigger competitive behaviour, shaping actions even when people aren't aware of its influence.

Callie van der Merwe
9 min read
These 6 core human needs sits at the heart of every successful hospitality venue.
Unlock the secret to unforgettable dining experiences by understanding the six core human needs that shape guest behaviour in restaurants.


Callie van der Merwe
3 min read
How Drunk Tank Pink Changed Prisoner Behaviour.
Drunk-Tank Pink, or Baker-Miller Pink, revolutionized prison design by reducing aggression, proving how colour can transform behaviour

Callie van der Merwe
3 min read
Why Library Lights Were Green.
The green Library light, a timeless symbol of focus and productivity, has lasting effects on mood and work environments.

COOOP
2 min read
Design Partnership Rebrands as COOOP
Design Partnership Australia has rebranded as COOOP, marking a bold step in our international expansion. With a legacy of excellence in Desi

Callie van der Merwe
3 min read
Why Public Spaces Can Cause Feelings of Risk.
Disorienting public spaces can evoke anxiety and risk. Explore how design choices impact our emotions and the need for intuitive navigation.


Callie van der Merwe
4 min read
How Façade Details Impact Our Behaviour.
Building façades shape our emotions: monotonous designs dampen mood, while engaging complexity fosters energy, connection, and well-being.


Callie van der Merwe
5 min read
How a New School Design is Blamed For Poor Student Behaviour.
Can school design impact student behaviour? A look at Pencoedtre High School reveals how open layouts may exacerbate behavioural challenges


Callie van der Merwe
5 min read
Form follows Feeling.
Design goes beyond function—it's about crafting spaces that evoke emotion, influence behaviour, and enhance well-being through neuroarchitec

Roberto Zambri
2 min read
6HEAD Sydney. Merging Heritage and Nature for a Timeless Design.
6HEAD Sydney blends heritage, nature, and behavioural design to create a stunning space inspired by Sydney Harbour and Australia's history.

Callie van der Merwe
6 min read
Why designing for behaviour in hospitality is so important.
Design for behaviour shapes hospitality spaces to enhance experience, boost engagement, and drive business success through intuitive design.

Callie van der Merwe
3 min read
Why Is Almost Everyone Drawn to the Visual Settings of East Africa.
Our innate attraction to the East African savannah stems from the "Savannah Hypothesis," linking evolutionary survival to visual preferences


Callie van der Merwe
3 min read
How The World Around You Shape Your Actions.
Our surroundings subtly influence decisions daily. From stores to apps, environments nudge us, shaping actions more than we realize.


Callie van der Merwe
1 min read
How Ceiling Heights Impact Our Behaviour.
Ceiling height shapes our thoughts—high ceilings inspire creativity, while low ceilings enhance focus, impacting how we experience spaces.


Callie van der Merwe
1 min read
How Mirrors Make Lifts Go Faster.
Otis added mirrors to elevators to reduce perceived wait times—showing that shifting perception can be as effective as speeding things up.


Callie van der Merwe
1 min read
How The Temperature Of a Drink Impacts Our Behaviour.
The temperature of a drink can influence our perceptions—holding a hot cup makes us see others as warm, while an iced drink makes us see the


Callie van der Merwe
2 min read
How Our Memories Impact Our Behaviour.
Our childhood and evolutionary memories shape how we respond to environments, influencing our comfort and behaviour in modern spaces.


Callie van der Merwe
2 min read
How Our Environment Dictates Our Success.
Our environment greatly impacts success, mood, and well-being. Designers now have the power to create spaces that enhance human potential.


Callie van der Merwe
2 min read
Why Design Must Be Science Led.
Neuroarchitecture merges design with science, revealing how spaces impact our minds and bodies, inspiring healthier, human envioments

Callie van der Merwe
5 min read
Why anchoring is so important in restaurants.
Discover how anchoring bias influences customer decisions in restaurants, shaping perceptions of value, price, and quality for higher sales.

Callie van der Merwe
3 min read
Restaurant. From the word 'restaurare' meaning "to restore or renew."
Discover how Monsieur Boulanger’s "restorative broths" in 1765 Paris led to the birth of the modern restaurant and transformed dining

Callie van der Merwe
4 min read
EnviroHacking in Practice,
Discover how EnviroHacking combines science, technology, and design to create spaces that nurture health, amplify abilities, and inspire wel
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