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Thought Leadership
As thought leaders in hospitality, commercial, and residential spaces, we explore the art and science of design thinking, blending creativity with functionality to shape extraordinary environments.
Discover expert tips, emerging trends, and transformative strategies that redefine spaces and enhance human experiences. Stay ahead of the curve with our innovative ideas and industry expertise, designed to empower architects, designers, and business owners alike.
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
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Design comes last: The key to unlocking highly successful hospitality venues.
Designing hospitality spaces with neuroscience and behaviour in mind creates emotionally engaging, profitable, and highly desired venues.
Callie van der Merwe
7 min read
Why Library Lights Were Green.
The green Library light, a timeless symbol of focus and productivity, has lasting effects on mood and work environments.
Callie van der Merwe
3 min read
6HEAD Sydney. Merging Heritage and Nature for a Timeless Design.
6HEAD Sydney blends heritage, nature, and behavioural design to create a stunning space inspired by Sydney Harbour and Australia's history.
Roberto Zambri
2 min read
The 8 Best Seating Layouts For Successful Restaurants.
Understanding 8 seating principles can transform restaurant design by aligning with human behaviour, boosting comfort, connection,
Callie van der Merwe
6 min read
Restaurant. From the word 'restaurare' meaning "to restore or renew."
Discover how Monsieur Boulanger’s "restorative broths" in 1765 Paris led to the birth of the modern restaurant and transformed dining
Callie van der Merwe
3 min read
Dunbar's number and why it is important for hospitality design.
Discover Dunbar's Number, the theory that humans can maintain 150 meaningful connections, and its impact on design, business, and society.
Callie van der Merwe
5 min read
The colour stories. Things you probably didn’t know about colour. Royalty to Revolution in Hue.
Discover the fascinating history of the colour purple, its rarity in nature, royal symbolism, and how it became widely accessible through sc
Callie van der Merwe
4 min read
The colour stories. Things you probably didn’t know about colour. Shifting Narratives.
Discover how marketing flipped gender norms, making pink for girls and blue for boys, and how these colour trends persist in modern culture.
Callie van der Merwe
3 min read
Take a Seat and Consider The Chair.
A chair is more than a place to sit—it reflects design philosophy, innovation, and human behaviour, shaping how we interact with spaces.
Callie van der Merwe
3 min read
Exploring ways in which to "hack" our built environment for increased physical and mental wellbeing.
Discover how thoughtful architecture and design, inspired by human psychology, can transform spaces into hubs of connection and wellbeing.
Callie van der Merwe
6 min read
Art versus Design. What is the difference between?
Explore the key differences between art and design—how intention, purpose, and creativity shape their roles and impact on society.
Callie van der Merwe
5 min read
How Proprioception and Interoception Shape Our Interior Experiences beyond the Five human senses
Discover how proprioception and interoception shape our experience of spaces, influencing movement, emotion, and design effectiveness.
Callie van der Merwe
5 min read
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